International Women's Day

International Women's Day

International Women's Day is celebrated around the world and a chance to show appreciation and support for all the women who shape our lives every day. This year's theme, "Accelerate Action," highlights the need to drive gender equality through bold, decisive actions rather than slow progress.

The cannabis industry is no stranger to the conversation around making spaces more equal for all genders. While traditionally male-dominated, the industry has seen a surge in women entrepreneurs succeeding and bringing new, exciting ideas to the table, from budtenders and growers to shoppers. However, this progress doesn't mean it's without its unique challenges; women often need to work twice as hard and face questions about their credentials and knowledge.

Who better to hear about the challenges and opportunities women have faced in the cannabis industry than from the women themselves? We had the fantastic chance to interview women who have really been owning the cannabis space.

Katie Pringle

The Founder

Katie Pringle is the co-founder of Marigold Marketing and PR, Canada’s leading PR firm for Licensed Producers and national brands. With a strong background in social and digital marketing, Katie has always had a particular focus on brands that resonate with women. When her maternity leave ended in 2016, she was ready to transition from her corporate role and pursue something of her own.

Andrea Beaulieu

The Creative

Andrea Beaulieu is the founder of a mom-founded, woman-owned company that began in her kitchen, where she balanced caring for her son with working in horticulture. It was during late nights spent designing that Andrea truly felt herself. Despite being in a male-dominated industry, she was determined to build a company that aligned with her values.

Jane West

The Designer

Jane West is a renowned American cannabis activist, CEO, and founder of the cannabis lifestyle brand Jane West, which blends style and functionality with beautifully crafted smoking accessories.

Jodie Giesz-Ramsay

The Activist

Jodie is a passionate cannabis advocate who has played a pivotal role in shaping the culture of the cannabis industry over the past 20 years. After arriving in Vancouver in 2004, Jodie became deeply involved in cannabis activism, driven by the realization of how cannabis prohibition negatively impacts civil liberties and human rights.

Emily Leung

The Culture

Emily's career began in digital media and brand strategy, but after ten years, she desired more creative freedom and the ability to shape culture rather than simply sell products. When cannabis legalization became a reality, Emily used her skills in the uncharted territory. "I started working with cannabis brands that needed to figure out their voice, their aesthetic, and how to connect with consumers in a meaningful way," she explained. As a result, Prima Consulting was born, a consulting firm that assisted cannabis companies with branding, marketing, and creative direction.

Meaghan Bolton

The Influencer

Meaghan Bolton (@cloud_9_baby) is a popular cannabis influencer who has amassed over 440K followers on Instagram and 4.5K followers on her YouTube channel. Meghan explained she was first inspired to enter the cannabis space “was my desire to openly share my cannabis journey with other like-minded people through social media”.

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